Smiler Photographer Suite - Free Marketing Guide

Welcome to the Smiler Photographer Suite! To help you get started with attracting clients, we have prepared many resources that are here to guide you. In this quick guide, we will help you understand how to improve your photography offer, develop your portfolio website and use it in different marketing channels so that you can attract new clients and grow your business.

Part 1 - Create your Storefront

Your Storefront is the foundation of your online presence. Learn how to set up a professional-looking portfolio that showcases your best work, attracts clients, and enables direct bookings. This step will guide you through the essentials of crafting a compelling bio, adding a profile photo, and creating a captivating portfolio.

Learn more about setting up your Storefront here

Part 2 - Set up your portfolio

An up-to-date portfolio keeps potential clients engaged and showcases your latest work. Discover the best practices for selecting and arranging photos, adding new galleries, and ensuring your portfolio reflects your unique style and expertise.

Learn more about setting up your portfolio here

Part 3 - Design your offer and maximize value you deliver to clients

Your photography services must surpass those of your competitors in value, leaving your clients astonished, turning them into enthusiastic advocates, and making them feel that hiring you was the best decision they ever made.

Whether you’re offering a $50 portrait session, a $5,000 wedding package, or high-end commercial photography services, the key to success lies in overdelivering. This principle can dramatically improve your conversion rates, foster long-term client relationships, and justify premium pricing because clients will see your services as worth every dollar spent.

But how do you achieve this?

Learn how to maximize your offer value here

Part 4 - Create and publish services to your Smiler Storefront

Make it easy for clients to understand what you offer and book your services directly through your Storefront. Learn how to create and manage service listings, set prices, and provide detailed descriptions that convert interest into bookings.

Learn more about managing your services here

Part 5 - Maximize your reach and promote your Storefront

Your Smiler Storefront is designed to be a powerful tool for converting interest into bookings. However, its effectiveness relies on one key factor—visibility. The more people who see your Storefront, the more opportunities you have to turn visitors into clients. This article will guide you through the best ways to share your Storefront link and boost its visibility, both online and offline.

Learn more about how to share your Storefront here

Bonus - Use our templates and earn 0% commission on bookings that you acquire via Smiler Storefront

As a thank you for promoting your Storefront and growing your business with Smiler, we’re offering you 2 weeks of 0% commission on all your bookings! This includes:

• 0% commission on all your Storefront bookings

• Free use of Smiler’s payment links

• 0% commission on all spontaneous bookings

We have created templates to help you promote your Storefront, such as:

• Services Story Template 1

• Services Story Template 2

• Services Story Template 3

• Services Story Template 4

• Galleries Story Template

• Reviews Story Template 1

• Reviews Story Template 2

• and many more

Learn more and take advantage of the offer here

More resources:

Smiler provides ton of tools and guides for photographer to grow their business and get more clients. Check out some of these resources here:

Updated on: 03/07/2025

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