What is Smiler Storefront?
As an early-stage photographer, you need a professional and easy-to-manage online presence where potential clients can view your work, book sessions, and contact you effortlessly.
Your Storefront is the foundation of your online photography business. It serves as your portfolio, business card, and booking system—all in one. A well-crafted Storefront can help you attract new clients, showcase your style, and make it easy for clients to book your services directly. You can also automatically collect and showcase positive reviews from your clients, helping you build credibility and scale your business.
How to set up your Smiler Storefront:
Your Smiler Storefront takes only a few minutes to set up, yet it will save you hours of work every week! Clients can explore your real photo galleries and portfolio, book & pay you directly, and contact you if needed.
1. Access the Storefront Menu:
Log into your Smiler Photographer Suite
Navigate to the “Storefront” tab. This is where you can manage and customize your Storefront
2. Set Up Your Profile:
Upload a professional profile photo that represents you and your brand. This is the first impression visitors will have of you.
Add your name and a brief description of your services. This section should highlight your expertise, style, and what makes you unique as a photographer.
Click on ‘Create Storefront’
Building and crafting perfect portfolio
3. Create Your Portfolio:
Add your best photos into the portfolio section. Select images that best represent your work and appeal to your target audience.
Arrange the photos in your preferred order using the ‘Change order’ button. The first four photos in the order will act as your ‘hero positions’. (Think of this like a Featured section for your portfolio!)
If you ever want to add/change the photos, it’s easy to do! Come back to this section and add your photos. To remove old photos, hover over the one you wish to remove, and press the trash icon.
4. Preview and Publish:
Use the ‘Preview’ button at the top of the menu to see how your Storefront looks. We recommend trying this on your desktop and your mobile device!
Once satisfied, click the ‘Publish’ button to make your storefront live. You can now share the link on your social media profiles and with potential clients.
If you’d ever like to un-publish your Storefront, click the green ‘Published’ button.
Feature your storefront on the Smiler Marketplace
Your storefront can be featured on the Smiler Marketplace (smiler.co), where each month hundreds of customers book their next photoshoot. For your Storefront to be listed inside of the Marketplace, your Storefront must have a fully set up and updated portfolio.
Personalised Storefront:
Inside the Storefront menu, you have the option to share a Personalised Storefront, which removes the Smiler branding! The Personalised Storefront does not require additional set up - just use the unique link found in the menu.
Benefits and Use Cases
Professional Presentation: The Smiler Storefront automatically updates with your real galleries, showcasing your latest work and client testimonials. This builds trust and attracts new clients by presenting a polished, professional image.
Streamlined Client Interaction: Clients can easily view your portfolio and book sessions directly through the Storefront. This reduces the need for back-and-forth communication and makes the booking process smoother and more efficient.
Time-Saving: By centralizing your portfolio and client interactions in one place, you save time managing multiple platforms. This allows you to focus more on your photography and less on administrative tasks.
Enhanced Credibility: A well-maintained and dynamic portfolio improves your image and can lead to increased bookings and client satisfaction. Plus, showcasing your latest work and reviews automatically will ensure your portfolio always demonstrates why you are a great choice for potential clients.
Review Collection: Your clients can easily leave you a review through the gallery you deliver them, and all those reviews will be displayed on your Storefront automatically. This further increases trust of new customers when purchasing your services.
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