Your Smiler Storefront is designed to be a powerful tool for converting interest into bookings. However, its effectiveness relies on one key factor—visibility. The more people who see your Storefront, the more opportunities you have to turn visitors into clients. This article will guide you through the best ways to share your Storefront link and boost its visibility, both online and offline.
Why Sharing Your Storefront Matters:
1. Attract More Clients: The more people who see your Storefront, the higher your chances of booking new clients.
2. Boost Brand Awareness: Consistently sharing your Storefront helps build recognition for your name and photography services.
3. Enhance Your Professional Image: A well-crafted Storefront establishes you as a professional and accessible photographer, increasing trust and credibility.
Step 1: Access and Customize Your Storefront Link
• Log in to your Smiler Photographer Suite account.
• Navigate to the “Storefront” menu in your dashboard.
• Locate your Storefront link and click on ‘Create URL’ to create a unique, brand-friendly URL that reflects your business name or specialty.
• Once customized, copy the link to share it across various platforms.
Step 2: Add Your Storefront Link to Your Email Signature
Every email you send is an opportunity to promote your photography services.
• Open your email settings and navigate to the ‘Signature’ section.
• Include a line such as “View My Portfolio and Book a Session: [Your Storefront Link]” in your signature.
• This ensures that every recipient has easy access to your Storefront.
Step 3: Share Your Storefront on Social Media Profiles
Social media is where most potential clients spend their time. By placing your Storefront link in your profile, you make it easy for anyone visiting your page to learn more about your services and book a session.
• Edit your bio on platforms like Instagram, Facebook, LinkedIn, and Twitter to include a call to action, such as “📸 Book a Photoshoot with Me: [Your Storefront Link]”.
• Consider using tools like Linktree to house multiple links if you have more than one online presence to promote.
Use our templates for creating promo posts for your social media (find more in the article here)
How to customize the templates:
2. Open the template link and click “Use template for new design”.
3. Edit the text, colors, and images to match your style.
4. Download your edited stories and upload them to Instagram as a story
5. Add your series of stories, featuring your service, at least 1 customer gallery and a review into your Profile Highlights
Step 4: Include Your Storefront in Offline Marketing Materials
Offline marketing helps you reach potential clients who may not find you online.
• Add your Storefront link to your business cards, flyers, brochures, and any other printed materials.
• Ensure the URL is easy to read and type—consider using a QR code that clients can scan to visit your Storefront directly.
Step 5: Integrate Your Storefront with Your Website
If you already have a website, your Storefront can complement it by providing a direct booking mechanism.
• Add a prominent “Book Now” button or link on your website that directs visitors to your Smiler Storefront.
• Use clear calls to action, such as “View My Portfolio” or “Schedule Your Session,” to drive traffic to your Storefront.
Step 6: Share Your Storefront During Client Communications
Every client interaction is a chance to encourage bookings.
• When discussing potential photoshoots with clients, provide them with your Storefront link for easy booking and service details.
• Send the link in follow-up emails or messages, so clients always have a simple way to book with you.