A well-designed photography website should introduce you to potential clients, showcase your portfolio, and highlight your reviews and offers. It needs to provide essential information about your services while making it easy for potential clients to contact you or book your services.

We’ve designed Storefronts to be the easiest, most efficient option for photographers who want their portfolio website to do all this, while practically managing itself and still driving clients to your door. With Smiler's user-friendly interface and smart automation features, your Storefront takes care of the heavy lifting—showcasing your best work, driving bookings, and even helping to build trust with potential clients through features like review collection and display.

With the latest updates, Storefronts got a serious glow-up! More importantly, it has evolved into a revenue-generating powerhouse that converts visitors into clients. From visually engaging reviews that build instant trust to achievement badges that highlight your expertise, these update is geared towards increasing your conversion rates.

For photographers, this means less time spent managing a complicated website. With everything—from portfolios to your services—neatly displayed on one page, clients can quickly find all the information they need without the frustration of navigating through a maze of tabs and pages.

For clients, this streamlined experience is a game-changer. They can view your portfolio, learn about your services, and secure a booking all within a few clicks. By minimising the steps between browsing and booking, Smiler Storefronts reduce the friction that often leads to drop-offs, resulting in higher conversion rates. It’s a user-friendly experience that not only impresses clients but also encourages them to take action, making your Storefront a powerful tool for growing your business.

Understanding that a photographer's portfolio is their most powerful marketing tool, this Storefronts update offers a visual revolution! The revamped portfolio viewer now supports video content, allowing you to showcase your work in motion and giving potential clients a more immersive experience.

Additionally, the update features larger photo displays, particularly beneficial on mobile devices where screen real estate is at a premium. So, regardless of the viewer's device, the intricate details and stunning compositions of your work are not lost on your Storefront. The result? A more immersive and impactful portfolio experience that truly does justice to your artistic vision.

One way to maximise your business value is to clearly communicate that your photography services offer greater value than your competitors. With this updated visual identity, you not only present a more polished and professional image but also have the opportunity to better showcase the exceptional results that clients look for.

In the photography industry reputation and experience are everything. That's why Storefronts now offer a unique way for you to showcase your wins. The new trust badges and ratings feature rewards photographers for various achievements, such as a high number of bookings, exceptional client reviews, or other markers of success!

They’re displayed front and centre on the your Storefront as a quick and easy way for clients to see your expertise and reliability at a glance. We already know that client reviews are powerful, but they pack even more punch when they’re visually engaging! Now, visitors can view the photos attached to the reviews, bringing the testimonials to life. When visitors see positive reviews paired with high-quality images, it validates the credibility of those reviews.

In a crowded market, these elements can be the tipping point that makes a client choose one photographer over the competition. They’re a subtle yet powerful way of showcasing experience and quality without resorting to overt self-promotion.

One of the most significant enhancements to Storefronts is the integration of a seamless booking system. Now, regardless of whether a visitor is browsing on their smartphone or desktop, booking a photoshoot is always just one click away. No fuss, no back-and-forth, just a smooth and simple process that puts your services front and centre.

We've optimised the Service Menus to tackle a major hurdle: bridging the gap between a visitor admiring your work and actually taking the step to book. By improving the ease of navigating through the Storefront with new, intuitive navigation and Service Menus, we’ve made it simpler for visitors to find exactly what they need. This, combined with an optimised Service Menu that clearly presents all relevant information and incentives, makes decision-making easier for visitors.

It's a stark contrast to traditional website builders, making Storefronts the best portfolio website builder there is. Clunky contact forms or external booking systems often cause missed opportunities. By making it easier and more intuitive for clients to move from browsing to booking, we’ve eliminated the friction that often causes hesitation, helping you turn more admirers into paying clients.

The photography industry is fiercely competitive making standing out in search results rough on those with poor SEO. If you’ve been tweaking keywords and refining your messaging but still feel like your efforts aren’t getting noticed, there’s a better way to make your voice heard.

Storefronts are crafted to strike that perfect balance of photos and text that search engines love. The more valuable content you have, the more likely search engines are to send clients your way. By showcasing your work while integrating rich content, Storefronts make your unique selling points stand out and provide the kind of content richness that’s key to climbing search rankings.

And it doesn't stop there! With the new FAQ section, photographers now handle commonly asked questions head-on. Plus, with every well-crafted answer, you’re adding valuable keywords that improve your search rankings.

If you didn’t know before, now you do—Storefronts go far beyond what traditional portfolio websites can offer. At Smiler, we know that boosting your revenue from each client is just as crucial as attracting new ones when it comes to building a sustainable photography business.

Use the Services Menu to Lock in Clients

The Services Menu offers a direct line with clients to communicate the full range of services you offer. Whether it’s different types of shoots, such as weddings, portraits, and events, or specialised packages like seasonal promotions, this is where potential clients will first learn about what you can do for them.

To make the most of this feature, ensure that each service is clearly listed with a compelling description that highlights the unique benefits and value you provide. For example, rather than simply stating "Wedding Photography," describe how you capture the most intimate moments of a couple's special day. Additionally, consider highlighting any special offers or packages that provide added value, such as bundled sessions or discounts for early bookings.

Spread the Word

Leverage the power of your Storefront by sharing it across all your platforms—social media, link in bio, website, and even your email signature. Include direct links to your portfolio and services, and encourage your followers to explore your work. Social media is a great way to drive traffic to your Storefront and turn your audience into paying clients. When visitors have a direct path to book you without you even lifting a finger, it pays off big time.

We are excited about this new era of Storefronts and can’t wait for you to try it out! We’d love to hear about your experience and you can get in touch with our support team for any kind of assistance you may need.